“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” Rihanna says in her June 4 announcement post. “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”